Luiz Carlos Trabuco Cappi was born in 1961 in Marilia, Sao Paulo. He holds a postgraduate degree in Social Psychology from Sao Paulo’s Faculty of Philosophy, Science, and Letters. Besides that, he has numerous other qualifications in economics, engineering, accounting, and management.
Mr. Luiz Carlos Trabuco Cappi began his career at Bradesco as a clerk in 1969. In 1984, he was appointed the Marketing Director of Bradesco’s Marilia branch, a position he held before becoming the group’s Executive Director between 1992 and 1998.
In his illustrious career, Luiz has served in various managerial positions in a career spanning over 40 years. His numerous accomplishments in these posts have helped him transform Bradesco into one of Brazil’s leading bank and insurance firm. His significant accomplishments include increasing Bradesco’s customer base, the opening of new branches, and raising its net profits. As such, various organizations have awarded Luiz in recognition of his contribution.
As one of Brazil’ highly influential business executives, many consider him the embodiment of Bradesco’s culture, philosophy, and commitment to the people of Brazil. In this respect, he is known for his honest approach to business, modesty, and devotion to the company’s business processes. Presently, Luiz Carlos Trabuco Cappi is Bradesco’s CEO, a position he attained in 2003. In this capacity, he capably maneuvered Bradesco through turbulent economic times and stiff competition. His most remarkable achievement as Bradesco’s CEO was orchestrating the group’s buyout of HSBC’s Brazilian operations at a record price of $5.2 billion. This move in effect catapulted Bradesco to the top of the Brazilian banking and insurance industry.
A characteristic of his management style is organic growth. In respect to this approach, Luiz Carlos Trabuco Cappi believes in strengthening the company’s position through the strategic acquisition of smaller business ventures into a giant corporate entity. As such, his passion is in improving the group’s internal management structure to weather challenges present in this sector. With this in mind, Trabuco is currently designing a growth strategy targeting approximately 100 million new customers by 2025. To achieve this goal, he has developed various expansion plans into the country’s untapped insurance and banking sector. His vision is to capitalize on the potential offered by the country’s unbanked and uninsured populace.
Find more about Luiz Carlos Trabuco Cappi: http://www.istoedinheiro.com.br/noticias/negocios/20151218/luiz-carlos-trabuco-cappi-empreendedor-ano-nas-financas-2015/327856